Niro Sivanathan : The counterintuitive way to be more persuasive

 Niro Sivanathan·TEDxLondonBusinessSchool

The counterintuitive way to be more persuasive 

Summary 

Counterintuitive means to oppose your intuition or common-sense expectation.  You must think that by increasing the number of arguments, you do strengthen your case, though, it’s wrong. You actively weaken it. 

It’s because the speaker’s study tells us that this is the dilution effect that is a cognitive quirk. 

We have to be careful because our strong messages will be weakened often. In our world, there are many advertisements and opportunities that we can see them. Unconsciously, our discussion will be diluting but our world knows that influence power is a quantity 💢 more than quality. Is it right?

You cannot increase the quality of an argument by simply increasing the quantity of your argument. You have to be careful with the delivery of your message.