Karen Eber : How your brain responds to stories — and why they're crucial for leaders

Karen Eber·TEDxPurdueU
How your brain responds to stories — and why they're crucial for leaders
Summary 

I thought that in this story, the most important part was that if we couldn’t use data with a better story, it would let people fall through the cracks. We should do better, so currently, about coronavirus and financial assistance for the needy, something doesn’t work well. It mightn’t use data and stories well. 

A good story has three attributes. It builds tension, releases it, and must be done this over and over through the story. It’s because our brains are created to forget 50 percent of the story right after you hear it, and love to anticipate. We also love to anticipate and fill in gaps in what we’re seeing or hearing with our own knowledge, experience, and bias. It means that my understanding of data is going to differ from yours, it’s going to differ from yours, and we’re going to have our own interpretation. Thus we need ways to guide us through. Only data isn’t to do well.

The story should make our brain light up. It leads to three attributes of the speaker. 

Words in this story
interpretation / the action of explaining the meaning of something. explanation