The joy of shopping-and how to recapture it online
Summary
Some Asian areas, India, China, Thailand, and Southern Asia seem to feel impersonal and unsatisfactory about internet shopping.
It’s because joyful things are less than real shopping. It’s a treasure hunt to discover something new, a negotiation to get a great deal, and a time when sharing something with friends and family is really fun.
Thus the speaker suggests that shopping apps should change to have conversations, good digital experiences, and human interaction more.
Those must be important from now and it’ll threaten the Amazon platform that is the best one now.
P.S. After reading the article, l felt huge differences between countries in the story and Japan which was even lactated in Asia. Probably, it’s because the Japanese market is already mature and products are too much at the real shops and on the internet thus people can’t choose them. We don’t need to ask and share what we buy because we can read so many reviews, comments, and companies’ information before we buy something. It sometimes makes us dislike shopping!!! I think that people started to find other pleaser things that are not shopping in Japan, unfortunately. The reason that people leave Amazon won’t be impersonal in Japan.
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