Seth Godin 1: How to get your ideas to spread

                             

TED 2003

Seth Godin 1: How to get your ideas to spread (transcript)

Summary

In Japan, nowadays, it's difficult for companies to aim for doubling sales of all things. It's because of problems that are the population declines, and excessive products and services by overspending methods since over ten years ago.

In the past, people had noticed that doubling sales were to spread what they want to sell.

People didn't just know it though TV helped it. While products that were better or not but people who want it or not, weren't related, advertising was repeated until products were bought. 1)

People started to ignore ads because they have too many choices than before and too little time to choose.  Then people focused only on things that are new, fresh and different. 2) However, this was a way to sell average products for average people who lost interest soon.

Lastly, the internet helps to look for only people who have an interest what you want to sell and the successful way is not to sell only products but you have to sell them remarkable products with its meaning, story and future.  3)

Selling means to spread ideas. We are living in century of idea diffusion and the people who can spread ideas win.

Words in this story

surplus /noun/ more than what is needed or use, extra, excess

diffusion / the spreading of something more widely. spread, dissemination

parable / a simple story used to illustrate a moral or spiritual lesson, as told by Jesus in the Gospels. allegory, moral story/tale, fable

fringe / not part of the mainstream; unconventional, peripheral, or extreme.  edging, edge, border