Chip Kidd 1: Designing books is no laughing matter. OK, it is.

Chip Kidd at TED2012
Designing books is no laughing matter. OK, it is. (transcript)
Summary
I thought that the speaker was a fashionable person because he wore a smart dress that I've never seen. That had been that his jacket was dark blue, but it had bordered with orange tape, his pants were orange color, his necktie was dark blue and orange stripes, and his glasses were the round glasses which had only one temple that I saw it from the left side like floating in the air.

I wondered why the designer who would always sit and use pens could speak with very nice humor.
However, I think that his job is a sad and hard job because many people would not remember or notice about the cover, the spine, and illustrations of books.
We are busy to read and understand contents of those, but we will recently buy it from Kindle or many people who are busy to play games and use the internet won't read books.

We lose traditions, sensual experiences of having books, and even humanities,
How can we remember about ink and papers of scents and touch?

In fact, I noticed that I've read the book in which a woman who named Aomame appeared and that the speaker who created its cover told us in the last, however, I couldn't remember its cover design, completely and unfortunately, that's been a really famous book, though.

The speaker is an American graphic designer and now he's been one of the most famous book cover designers.

The job of the book designer is to pull what this book is. It should not show or not explain all.
When you finish reading the book, you can connect contents and the book design.
That moment must give the speaker new ideas of the book cover as the famous book designer.

Words in this story
skanky /adj/ (especially of a person) dirty and unpleasant.
benign /biˈnīn/adj/ soft, tender
underlying underline /verb/
(especially of a layer of rock or soil) lie or be situated under (something).
clandestine /adj/  secret