TEDxBoston
Summary
Is it right that you do now?
It will be better for you to doubt it sometimes. It's because probably there's the answer where you don't notice and don't expect.
For example, in fact, the reasons that a product is bought aren't that the product is really good or people really want it. People just wanted the job to be done because what causes us to do something is there’s a job that arises in their life.
Thus the company doesn’t need to fix a product better but have to reach out and find the causes that people buy it or want its services.
This is the mechanism behind a purchase. Then such causal theories lead to the way of measuring your life.
In our case, we pursue for achievement always and we think that measuring it is your success.
However, you cannot achieve your success by the pursuit of achievement.
In fact, you are driven by the job to be done. You have to reach out and find its job. It will be around you. Thus your success is how you help other people to be better people.
Words in this story
propensity /noun/ tendency, an inclination or natural tendency to behave in a particular way.
allocate /verb/ assign, distribute
pursuit /noun/ striving toward, quest after/for, search for, aim, goal, the action of following or pursuing someone or something.
pursue /verb/ seek, chase down, follow (someone or something) in order to catch or attack them.
persuade /verb/ convince, cause (someone) to do something through reasoning or argument.
aggregate /noun/ total, formed or calculated by the combination of many separate units or items
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