John Doerr 1: Salvation (and profit) in greentech

John Doerr at TED2007
Salvation (and profit) in greentech  (transcript)
Summary
Although we face a huge problem that is climate change, some companies are addressing well. If we have a right goal, we can definitely do. No, we have to do and this time, the goal and the objective are really clear.
“Our generation created this problem. We have to fix it for our children”.

Many people must think that the problem of climate change is too big to do anything.
However, the keys are that there are many things that companies can do, 1) individuals also matter, 2) of course, policy matters, 3) and now, there's a possibility of radical innovation and a breakthrough technology. 4)

We can reduce our energy consumption, we let China cooperate, and all people and all nations make the right outcome. It means to get the right economic, profit outcome, and we are addressing the problem: climate change.

Words in this story
compulsive /adj/  resulting from or relating to an irresistible urge, especially one that is against one's conscious wishes.
lobby /verb/  seek to influence (a politician or public official) on an issue.
profligate /adj/ recklessly extravagant or wasteful in the use of resources