5.03.2020

A.J. Jacobs : The evolution of the coffee cup lid


A.J. Jacobs·Small Thing Big Idea
The evolution of the coffee cup lid
Summary
The speaker tells us how the coffee cup LID was perfectly designed to give us full SENSORY experience while driving. I was sorry that I thought that the reason why the coffee cup lid that we can drink without opening it was created was just not to spill. Hahaha 〜

This is just a story about a coffee cup lid, though, it comes from the amount of design, passion, and creativity. It’s because there is a huge culture shift where people started drinking coffee on the move and selling a cup of coffee is one of the big businesses.

A lid of the coffee cup that we use now snaps on, an opening, a little latch that opens and closes. It’s really convenient. We can drink coffee anywhere.
In the past, it didn’t have an opening for drinking.

However, for savoring more and for a move, an opening was designed, 1) it could become to peel back a tab and attach 2) and the lid had a protruding rim not to splash your face. 3) It had a small depression in the center for your nose and a tiny air hole to get a maximum aroma. 4)

The coffee cup lid will continue to evolve. Single-use plastic lids must be changing more sustainable in the near future.

Words in this story
iconic/ having the characteristics of an icon
protruding / extend beyond or above a surface
rim / the upper or outer edge of an object
evolve/ develop, progress, advance, mature, grow, expand
move /noun

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