Wendy Woods at TED@BCG Milan
The business benefits of doing good (transcript)
Summary
I don't like the speaker's way of explaining this topic somehow.
Now, our world has difficult problems that are poverty, hunger, climate change and inequality.
Many companies, wealthy people, and charities donate big money to them.
It's too big, thus it'll be difficult to continue for a long time until the problems are solved.
There should be companies that get benefits and do better things for the world.
We have to challenge problems profitably, and we will continue it. Companies should be so.
I think that all people have to be patient just a little. All people means people who are executives, who hire people, who are hired, and who receive donations.
Words in this story
CSR / corporate social responsibility
TSI / total societal impact
TSR / total shareholder returns
societal /adj/səˈsīitl/ of or relating to society or social relations.
social /adj/ of or relating to society or its organization.
society /noun/ socially /adv/
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