Dao Nguyen : What makes something go viral?

TED 2017
Dao Nguyen : What makes something go viral? (transcript)
Summary
I think that why people really want to participate in something that is shared.
The speaker tells us the reason what makes something go viral is that people want to participate in the shared anticipation of something that is about to happen. It's not that people love baby animals, no that they love office pranks, but not that they love stories about their bosses or birthday surprises. They want to be part of a community instantly, and it would make them happy. The speaker started a project to formally categorize those contents in that way to connect people more easily. She called it “cultural cartography” and said that connecting with another person is one of the greatest gifts of the internet. It's amazing when you find a piece of media that precisely describes your bond with someone. This is really true though…
Hance medias might lose the true customers. People's thoughts must be always wavering and unsettled.
I think that something that is before going viral and that no one notice will be important. This is the story that you can earn money in Japan.

Words in this story
viral /adj/ relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one Internet user to another.
inoffensive /adj/ not objectionable or harmful.
blame /verb/ assign responsibility for a fault or wrong.