Zeynep Tufekci 1: Online social change: easy to organize, hard to win

TED 2015
Zeynep Tufekci 1: Online social change: easy to organize, hard to win (transcript)
Summary
This is her first talk. When first I'd read her third article, I couldn't understand it. That’s why I tried to read this.
The speaker is a Turkish writer said to be a Techno-sociologist who primarily writes about the effect of technology. Her background helped me understand this talk.
She writes about the effect of technology. She wants us to know about real social movements, how they occur and how you can originate those movements. We've entered a combinational era. Thus we have to use not only technologies but also hard ways. The hard way is a slower work that is tough and a tedious task. People have to think together collectively, make hard decisions together, create consensus, and innovate. By strugglingly gathering to do many things in reality, they can overcome differences and go forward.
Today's movements scale up very quickly by using technologies, but they don't have the organizational base and don't know what to do next. Beyond participation on the internet, people have to think together collectively and effectively use it to win.
In our movements, online social change is easy to organize but hard to win.

Words in this story
convict /noun/ prisoner, inmate, criminal
parole /noun/ the release of a prisoner temporarily (for a special purpose) or permanently before the completion of a sentence, on the promise of good behavior.