David Pogue : Simplicity sells

David Pogue·TED2006
Simplicity sells
Summary
The talk seems to be told over ten years and it’s really funny. The speaker made a lot of parodies of the songs in the talk. Furthermore, he played the piano and sang it!! He is a columnist of the New York Times and before, he was a Broadway Accompanist. He got a job which was to write columns about new gadgets to use easier. However, problems are going to get worse... It’s because the screens are getting smaller, people are illuminating, putting manuals in the boxes, things are coming out at a faster pace and so on. I also felt where the site that I want to use is always far 〜〜

Designers think that it’s really better for gadgets to be intelligent and to pack in all features. The speaker said, ”Count the taps, please, ” if they didn’t do that, it’s far 〜〜.

The speaker’s advice which was really kind for costumes is that if it doesn’t work, it’s not necessarily you! It might be the design of the things you’re using and be aware of the life of good design and bad design. For creators, Easy is hard, the hard part is not decided on what features to add, it’s deciding what to leave out. Simplicity sells!

I think that this is not only about a gadget but also about all products which are including our company’s. I’m deeply impressed. What to leave out is really difficult. Hahaha