Rory Sutherland : Perspective is everything

Rory Sutherland at TEDxAthens  (transcript)
Perspective is everything
Summary
Praxeology is a study of human choice, action, and decision-making. It's said to really need for studying economics that is just a subset of psychology.
I’m thinking about that always when I think how our company’s products are bought by people. It's really important and interesting and although I don't have good examples, the speaker tells us that we can use psychology to solve problems that we didn't even realize.

I really like its thoughts. It's that people are pulled by something that we can't see and if we find that people’s behavior will be able to be changed. It won't need advertisements and perspective is everything, though, people's behavior must be changing.

In the last, the speaker tells us two important things. Choosing your frame of reference and our perception is not perfect.

This time I felt that the story was difficult, l understood his examples and l love stories about behavioral economics, though.
From now, the power that we can't see must decide our actions but l think that l don't want to be confused by that.

Words in this story 

conduct /noun/ behavior, action

subset /noun/ set whose components are contained within another set

perspective /noun/ viewpoint, outlook, view