Dan Ariely 2: Our buggy moral code

TED 2009
Dan Ariely: Our buggy moral code (script)
Summary
This was the special scary story. Why do so many people cheat?
It is because there's a lot of mistakes people do. One of these is about cheating but it is not rational.
In economic theory, cheating can show a very simple cost benefit analysis. What's the probability of being caught, how much gain people get from cheating, and how much punishment they get if they get caught. They weigh these options and they decide whether it's worthwhile to commit the crime or not. It means people cheat more, when they will get money which increases.
However, the action of people are not able to be explained in the economic rational theory. It is because instead of a few people cheat a lot, a lot of people cheat a little bit. How irrational it is!
There are two forces. One is that they feel good about themselves, and they don't want to cheat. On the other hand, they can cheat a little bit, and still feel good about themselves.  There, there's a level of cheating which they can't go over, but they want even a little bit benefit from cheating, however, they don't want to change their impressions about themselves. When they feel about their morality, they cheat less. When the objects of money change something that is without money, they cheat more. Further, they see cheating around them, particularly if one is a part of their group, cheating goes up.
In behavioral economics, people have many intuitions in their life but many of these are wrong. And then. Each of them feels their intuitions are each correct. It is very hard to believe that themselves intuitions are wrong and it is difficult to try and check whether they are wrong. Of course, it is difficult to accept others intuitions.
People basically have a lot of mistakes and they have very strong intuitions about all kinds of things. They are supposed to seek right things and rational, however, irrational things occur. How small our moral effect is!
Words in this story
distance / an amount of space between two things or people. interval, space, span, gap.
distant / far away in space or time. faraway, far off, far,
intuition / the ability to understand something immediately, without the need for conscious reasoning. sixth sense.