Per Espen Stoknes : How to transform apocalypse fatigue into action on global warming

 Per Espen Stoknes·TEDGlobal>NYC
How to transform apocalypse fatigue into action on global warming
Summary 

Solving global warming must be the complete final destruction of the world, and the biggest obstacles to dealing with climate disruptions lie in our brains. Thus the word “Apocalypse” will be used. 

There are five inner defenses when we think about it. 

Distance: when we hear about climate change, we hear about something far away in space. 
Doom: we feel it doom. 
Dissonance: Dissonance occurred because we couldn’t agree on it. 
Denali: thus we want to deny it. 
iDentity: we try to deny even identity. 

And then the speaker explained how to flip these five defenses. 

Social: we have to think about the problem of global warming as the things that we feel near. 
Supportive: we have to think that we can support it. 
Simple: We can start even a small and simple thing. 
Signal: make sure of signals of your results. 
Story: we love stories that we want to go and it leads to doing something easily. 

Our small actions can change the world. It’s just our thoughts. We can protect our earth and we have to do it.