Melinda Gates 1, What nonprofits can learn from Coca-Cola

TEDxChange 2010
Melinda Gates 1, What nonprofits can learn from Coca-Cola (script)
Summary
This was a mistake that is an assumption that if people need something, it makes them want that. You really have to work with the community. And then, people  start to understand what they really want. It changes communities and it leads to changing whole nations. It's like Coca-Cola ubiquitous. Coca-Cola is everywhere where you don't expect.
It's because many real time data is gathered and feed  it back immediately. Even if it's remote village, entrepreneurs are hired and incredible marketing is done. If this global network is used for the world health care, vaccinations and sanitation. It'll make people, especially children and mothers be healthy and have a successful life.
The speaker asks us one more. If there is  no lack of money, polio can be eradicated.
Coca-Cola marketing can be said of  the state that happiness is ubiquitous.
Words in this story
Smallpox is one of two infectious diseases to have been eradicated, the other being rinderpest, which was declared eradicated in 2011.
polio / infantile paralysis. A serious infectious disease that can cause permanent paralysis.
defecation / the discharge of feces from the body
transmission /  spread, transferral, communication

paralysis / the loss of the ability to move (and sometimes to feel anything)