Ray Anderson: The business logic of sustainability

TED 2009
Ray Anderson: The business logic of sustainability  (script)
Barry Schwartz introduced this TED Talk  in his Talk: Our loss of wisdom.
He was particularly inspired by this.
Summary
We who live on the earth are faced with a large climate problem. The current situation is even declining of the biosphere. We continue to use  a lot of oil, take anything and harm the biosphere. Our industrial system of the take-make-waste must be changed. Its impact is generated by people. We become plunders of the earth.
The solution is not only stopping them but it should be shifted to new systems. Extractive must be replaced by renewable, linear by cyclical, fossil fuel energy by renewable energy, wasteful by waste-free, abusive by benign and labor productivity by resource productivity. It leads to reduce the impact to zero.
Cost was down also. You don't need the choice between the environment and the economy. This is exactly a better business model for sustainability that the speaker was looking for. It's called this Mission Zero that incredibly generated bigger profits and goodwill than any other advertisements and marketing campaigns. First of all, people can have confidence that their company can work for prototypical sustainable and zero-footprint. After all, doing the right thing is that people are happy. This becomes a power that a better business model is created.
We have to fulfill our responsibilities that are  resulting to decline the biosphere,
the decline of the biosphere and only our institution can lead humankind out of this mess. This is the business logic of sustainability which we should do for "Tomorrow's Child."
Word in this story
biosphere /ˈbīəˌsfi(ə)r/ the regions of the surface, atmosphere, and hydrosphere of the earth (or analogous parts of other planets) occupied by living organisms.
extractive / of or involving extraction, especially the extensive extraction of natural resources without provision for their renewal.
renewable / capable of being renewed.
linear / arranged in or extending along a straight or nearly straight line
abusive /a・bu・sive /əbjúːsɪv, ‐zɪv// extremely offensive and insulting.
plunders / steal goods from (a place or person), typically using force and in a time of war or civil disorder.
sustainable / able to be maintained at a certain rate or level.